My name is Stefanie Arroyo and over the last 6 years alone, I’ve helped hundreds of people go from zero (or near zero, starting from scratch) to having extremely successful businesses—including entrepreneurs wanting to make $20-, $30-, even $50,000 consistently each month. I’ve also led dozens of in-person and digital masterminds, group programs, courses, and workshops. And, before that, I worked for over 10 years in litigation in one of the most competitive legal markets in the world... and, at one point, even attended law school.
But, you know what?
Just two years ago...
I was so broke and repulsive
I was almost kicked out by my own uncle
for not paying my rent on time!
Because I couldn't get a client to save my life.
I spent tens of thousands of dollars on various marketing trainings... masterminds... memberships... masterclasses... and other info products about marketing, copywriting, and business building.
But I probably couldn't have landed a coaching client even if I paid them.
And the ones I did get would either ask for a refund, wanted outrageous discounts, didn't pay (some just flat-out disappeared), or were simply impossible to work with. (One of my kookier would-be clients, who had already paid me half, pulled out suddenly saying our "vibes" were off.
It was so humiliating...
I couldn't even sell people looking to hire me!
I was speaking with a potential client who was a friend of a friend's (and was already "pre-sold" on hiring me, anxious to talk to me, and all but ready to start working together) who, in the end, couldn’t get me off the phone fast enough.
I did everything I was supposed to do on the call:
I told her who I was. I told her all that I could do for her. I told her just how excited I was to work with her. (And boy was I excited—finally, an end to the dry spell…and possible eviction.)
But, in the end, it was the exact opposite:
Not only did she not want to work with me, but...
She ended the call so fast
I didn't even get to say "bye,"
let alone ask to follow-up!
It felt like I was cursed.
Even when a potential lead asked to get on a call with me, I kept getting "no thanks" or the dreaded "I'll let you know."
And now it just happened again. At the worst possible time, too—when I was about to get kicked out of my apartment, and wasn’t sure where I was going to end up. (I was on the outs with my one other family member at the time and even she said, “well, I guess you’re going to be homeless then.”)
I was terrified and didn’t know what to do.
I felt like a complete failure. I had almost no money left and didn’t even have any job prospects lined up after spending so much time trying to build a business. (I was even contemplating going back to my old high school job at Starbucks if need be.)
Then, out of the blue, something happened that changed everything that same day:
I was telling a friend about my struggles and he said, in an off-hand remark:
"What about all that personality reading expertise you have from working with all those lawyers? Can't you use that to land more clients?"
It was true—when I was working as a paralegal, I learned a lot about reading peoples' personalities. What that means is: I had to assess someone's personality based on how they think, make decisions, and process information. Doing this let me do everything from talking angry clients out of leaving for another firm to once even helping someone out of committing suicide. It had never occurred to me to use it for closing more clients, much less for marketing, sales copy, social media, livestreams, and creating content.
So, I decided to do a little test. (I had nothing else to lose so I thought, why not?)
A common mistake introverts do with their tongues that practically guarantees they lose more sales and clients.