Well, it certainly feels like I did. Reality is, I spent several hours reading accounts of a night out with him graphic enough to feel like it. 

Now, I’m not going to weigh in on my opinion—for that, you have a Google’s worth of reading (as I did). However, I will point to one thing Aziz said in his statement, albeit for my own selfish reasons: 

“It was true that everything did seem okay to me, so when I heard that it was not the case for her, I was surprised and concerned.”

Regardless how you slice it, and by his own admission, what he thought was one thing was entirely another.  (To what end I’ll leave the bloggers and the rash Facebook op-ed writers to decide.)

This sort of misreading of cues (deliberately or not)  happens more often than not in business. In fact, it’s something that almost cost me my livelihood and even my apartment. 

By misreading my leads’ cues, I talked my way right out of sales. (With lost lead after lead, getting more and more in the red—and behind on my rent.)

How do you know if you’re reading your customer’s cues and wants and needs (or, better yet: their dislikes and do-not-wants) accurately?

Biz Typology is a good place to start. Specifically, in Season One’s digital trainings—8 short-and-sweet, easily implemented trainings all on how to communicate with your customers and clients more effectively, by understanding their *real* motivations. 

Not just the ones you’re hot to trot for. 

For more, go here: