A couple of years ago, an old friend of mine from college met with me over coffee to talk about our freshly minted businesses.
Except, our businesses were, uh… *slightly* different:
I was a budding copywriter just beginning to take my first few clients. She, on the other hand, was striking it out on her own… by striking other people’s backsides as a dominatrix, operating her own dungeon in LA.
Thing is, aside from how we delivered our services (my keyboard versus her whips), they really weren’t that different at all.
Turns out, you can’t just raid the nearest leather goods store, open up a dungeon, and call yourself Queen Domina of the Night or whatever. Same as you can’t just set up an e-commerce store and declare yourself a persuasive copywriting coach or expert because you say you’re one. It takes training and hands-on experience to know what your clients’ true pain points are—both the literal and figurative ones. And, of course, delivering as appropriate in response.
Like, my leather-clad friend:
As she told it, what gets the jollies off of one client were entirely different from another—you can’t treat (or beat, as it were) all clients the same.
Likewise, in order to get the clients and buyers you want, you have to understand their motivations, their thought processes, and their emotional states first. Because, by knowing the exact kind of pleasures they are searching for, you will know how to sell to them, and get them coming back for more (and more).
I took what she shared to heart as I began looking for my first leads—and, later, when I lost clients when I strayed from her advice.
(Jury’s still out on which is a worse punishment—getting spanked or losing bank.)
While I can’t teach you how to wield a cat o’ nine tails, I can teach you how to truly understand your client’s needs and wants (and, yes, desires if that’s your bag) by understanding their personality types… and, how to use this knowledge as your “safe word” in sales.
The way I teach how to use personality typing for business (or pleasure) is not torturous at all—with each video training only about 5 minutes long (usually less), you can start implementing it as early as… well, right now.
Plus, for a limited time only (read: this weekend), if you join Biz Typology, you’ll have access to a live training later this month where I’ll show you, from soup to nuts, my exact business model and how you can create and launch the ideal continuity offer or product for your personality type. (Meaning, an offer that is not only scalable but also an actual joy to run—no crops needed.)
But, this training is only available at this rate (about 33 cents a day) until January 14th, 11:59 pm EST. After that, it’ll be repackaged and sold as its own product—for somewhere around $297.
So, waiting would be a punishment in its own right.
To get access to Biz Typology, including the digital continuity product creation training, for less than a coffee and a cronut at Starbucks, go here before the 1/14 deadline: