I or die

A while back, a member of my now-defunct Facebook group asked a critical cold approach sales question:

How, as an extrovert, do you approach introverts without scaring them away (or, worse, losing the sale)?

The I’s then emerged from their lairs and deigned to educate us poor E’s:

“DM or text, a quick ‘hey’ and cut right to the chase, immediately.”

“Email that is immediately interesting and to the point and allows the introvert to choose whether or not they want to interact. Don’t try to force an engagement through a direct message or text, and God forbid you should call or have an in-person conversation. Introverts hate being forced into conversations.”

And even some type-specific advice: “Use email and assume the INTJ has contempt for you (it’s not personal, we loathe people as a rule) for even trying to communicate with him/her at all.”

Others proferred ways to connect that won’t incur their wrath over small talk:
“[L]ook for the uncommon compliment. It can help prevent the appearance of being a mindless happy creature invading my peace. Same goes for bypassing small talk.”

And, once you get there, what would bring them out of their shells…and then some:

“Bring the food and/or alcohol and you’ll bring the E right out…and if it’s a guy INTJ and you’re interested in him beyond bid’niz, a little cleavage won’t hurt either.”

All helpful to know if you want to sell to an introvert (and more, but that’s for another day). 

Lucky for those in my group at the time (and those in my current membership site), introversion vs extroversion in sales and marketing is discussed pretty frequently. But, only a year or so before that, I had to learn it the hard way—when I would literally talk myself out of closing clients, even when they were the ones reaching out to me in the first place.  

Knowing this has all the difference between having a successful business and a barely-surviving one—and, in my case, whether or not I would be evicted from my home by my own uncle a few years ago. 

Well, I got to keep my apartment. And this is how:  by fundamentally changing the way I approach (and, yes, close) clients, both on sales calls and with copy.  

And, after a while, how I consult my clients during their launches. Like the first multi-five figure month A-List member Beth G. had: 

“Stefanie told me point blank that she didn’t believe that my audience was the problem with why I wasn’t making sales—it was how I was speaking to them. And she was right. I have spent time shifting my brand and positioning to the point that I just had my first $20k month, and Stefanie is an integral cog in the machine that has brought me there.”

I normally don’t talk about using personality typing in sales and marketing outside my short 5-7 minute videos in my membership portal, Biz Typology. And, I don’t go over how to apply this specifically in copywriting (or how to do it) outside off my 1:1 consulting (which starts anywhere from $997 to $5,000 per month). 

But, in only two days, I will be giving my first copywriting training open to those outside of my Biz Typology community, specifically on how to type your market and, using that information, create copy that they not only like, but they will buy from.

This two-hour training will be happening this Friday, Oct. 5th. As this is a live training that will be sold later as its own info product (which is why it doesn’t have a sales page—even if it’s about copywriting), I am offering it at a substantial discount from what it will be sold for in the future. 

This discount? A full 60% off, or $100 off regular pricing. 

But, this discount—along with access to the live Q&A immediately following the training—will be expiring on the day of the training, this Friday. 

(If you can’t make it, don’t worry—securing your seat also means you’ll have access to all recordings, including a transcript.)

To secure your seat, as well as your forever-access to the recordings and transcript, and the $100 discount, go forth here before the deadline Friday: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

Taking prospects’ heads with the scythe of copy

Biz Typology subscriber and the real Ben Settle dot com Podcast Announcer Dame, Nicole “Grim Reaper” English, writes:

“I made my annoying client take the Myers Briggs test after he was 30 minutes late to our phone meeting: ENTP. I could have told him that before he took it.”

The lesson here?

(Besides not making an INTJ like Nicole wait, of course—or she’ll call you annoying in text.)

That, it is possible to know your market’s thoughts, motivations, and personality better than they know it themselves. 

And, they don’t have to take a 36-odd free online test at gunpoint (or, in Nicole’s case, scythe-point) to find out either. 

In fact, you can type your leads—or your whole market, even—within minutes of speaking to them, like our head Grim did, before they even know their own types themselves.

Why is this important? 

Because, by knowing your market’s personality type, you can anticipate their decisions, whether it be to buy your program, service, or offer—or not. 

And, by knowing how and, more importantly, why they would decide one way or another, you have the cheat codes to writing (or speaking) what your prospects need to hear and see to click the buy button. 

These cheat codes which I’ll be going over in the two-hour Biz Typology copywriting training that’s happening in just a few days. 

In this training, I’ll show you how to type your prospective clients and customers (annoying or not) and, with this secret “insider” information, how to create copy that resonates with their specific personality types (and repels the ones you *don’t* want buying from you) so they not only want to buy from you, but they’re also excited when clicking to buy.

This training will be happening live on this Friday, Oct. 5th, at 12 pm PST. Those registered by then will not only get access to the live Q&A immediately following (to ask all questions typology and copy-related), but also forever-access to the recordings and bonus transcript. 

Because 1- this is a new training and 2- there is no sales page, I am offering this at a significant discount—a full $100 off the regular price. 

Which leads me to the only “catch”:

After the training, the recordings will be repackaged and resold as its own info product at a much higher rate (with no live Q&A or questions answered of any kind). 

To reserve your spot (and access to the replay even if you can’t make it) along with the limited-time $100 discount, go here before the deadline Friday: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

And Bingo was his lame-o

Amidst all the Kavanaugh-balloo this week, a series of memes have been going around that infuriate me more than any Facebook-female “blackout” ever could. 

They’re called “Myers-Briggs Bingo.” 

It looks like what it sounds like—but instead of numbers, they are character traits and quirks that are supposed to be about particular types. 

Thing is, these attributes are so vague, they can practically apply to anyone. 

Traits like “easily bored,” “values freedom” or “accidentally rude.” Or the meta and self-prophesying “meme lover.”

As a former legal eagle would, I had to test this: taking the bingo card of my complete opposite type (ISTJ) and counted how many traits I related to. 

Out of 25, I matched with 15. 

So, why does this matter?



Well, I’m glad you asked: 

Too often, people (mostly flippant trolls) describe the MBTI as the “thinking man’s astrology.” Of course, I vehemently disagree with this for reasons I shouldn’t have to explain. 

(The ridiculousness of equating psychology to birthdays and “planet placements” should be obvious enough.)

And, memes like this only further the myth that, like astrology, you can pick and choose ambiguous traits to make your “preferred” type fit—that is, whatever type that you want, no matter how inaccurate it actually it is.

Because of course, most of those sharing these memes are not the types they’re claiming to be. 

Anyway.

There are ways to accurately type yourself—to know your true personality type, and not what a free Internet test (or, worse, a bingo meme) says. And, more importantly, there are ways to know the true types of those around you, including leads, potential clients and customers…no matter how much they claim otherwise. 

It’s the kind of information you’d want to arm yourself with, especially when selling to them. 

Which is what I’ll be covering in the upcoming Biz Typology Copywriting training: to identify your potential leads, clients, and customers’ specific  “language”…and how to write copy that’s fluent in it. 

The two-hour training is happening live this Friday, October 5th at 12 pm PST / 3 pm EST with a Q&A following immediately afterward. (If you can’t make it on the day of, have no fear as registration includes forever-access to the replay.) 

Now, here’s the dirty rub: 
This live training is being recorded to be repurposed as its own info product sometime in the future. Which is why there is no sales page, and it’s offered at a substantial discount from its regular price—a cool $100 off, in fact.

Afterwards, access to the (non-live, recorded) training will be nearly twice as high with no opportunity for questions. 

To secure your seat, access to the recordings (including transcript), and $100 discount go here before the deadline lapses: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

Flashing my Ben Power sign

Yesterday, my mentor and tyrant, Ben Settle, featured me in an email about how I and his other email supremacists profiting from celebrity Twitter trolling.  

In his email, he described how, by using what he taught me, I made a pretty nice chunk of change from it. 

It amused him quite a bit—and not just because I was called a white supremacist when I’m neither white nor supreme (according to him). 

As Ben said, profiting from these dorks (specifically, creepy SJW-types who stalk girls online and try to doxx them in between binging ParnHub and cheesy puffs) “is not only easy, but far more rewarding than [you]could possibly imagine.”

Well, he was right. (His favorite phrase.)

In the process, I gained a handful of new Biz Typology subscribers, a couple of consulting clients, hundreds of new Twitter followers and, more importantly, increased my email list by almost 10%. 

(And, since we’re on the subject, I increased my Twitter impressions by a ridiculous 1,663.4%. Impressions don’t pay the bills, but that’s still pretty impressive.) 

I’ll be the first to say that, had it not been for him, I would completely fumbled the profit softball Talib lobbed at me. 

But, even more than that: if it had not been for him and his infinite Benevolence (and patience) bestowed on me almost two years ago, I would still be a sad little marshmallow writing crappy copy for woo-woo witchpreneurs with crystals in their bras, living client-to-client between Mercury retrograde cycles and B-School affiliate launches.

Now, I can’t in good conscience (or plain common sense) claim that I’m a born writer with copywriting flowing through my veins like some charlatans out there.  I had to learn it—often the hard, no-profit, non-converting way—and, in the process, undo a significant amount of digital marketing damage. 

Which is why, in my upcoming copywriting training, I will go over, warts and all, the pitfalls I fell face-first into at the start of my copywriting career. And how, through training from the likes of Ben Settle (with some tips and tricks from some of the best New York litigators thrown in for good measure) I was able to tighten my copy game to not only help my existing clients but to attract better and higher-paying ones too with the one-two punch of personality typing and direct response.

This training—on how to “type” your market and write copy specific to their personality type(s)—will be happening  LIVE on Friday, Oct. 5th at 12 pm PST.

Now, here’s the rub: 

I am recording this training as an info-product to be sold on a later date (and at a higher price), which is why there is no sales page—AND there’s a significant discount ($100) off its regular price. 

Until then, access to the live call (plus forever-access to all recordings, audio and video, plus transcript) over 60% off—but only until the live call.  

After the training, the recordings will be repackaged (with a bow and a sales page) and sold for $296. 

To reserve your spot (and access to all recordings and transcript) plus your $100 discount, go here before the 10/5 deadline: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

Why my balls are crystal ones

A few days ago, I emailed about how I loosened Herr Zuckerberg’s tentacled grip on my personal life by manually deleting the hundreds of apps linked to my Facebook account over the past 5 years.

The very next day, it was announced that there was a massive security breach which exposed over the private information (including phone numbers) of over 50 million Facebook users. 

The attackers also had access to… you guessed it: the passwords and possibly credit card information from the third-party apps users linked to their Facebook accounts.

The breach was SO bad, a commissioner for the FTC said, “Breaches don’t just violate our privacy. They create enormous risks for our economy and national security.” 

To be fair, I had no idea something like this would happen… so soon after I emailed about it, at least. 

(Here’s hoping that the next rub of my crystal balls will result in prize stock picks.)

Anyway, enough Miss Cleo and onto the good stuff: 

In a few days, I will be giving a training on how to use personality typing—a  veritable crystal ball into your market’s psyche and every buying—when writing copy. 

Whether you’re a freelancer or looking to improve your own copy skills, I will go over how to “type” your clients and customers so you can create the sales copy that drives them to click to buy so fast it’s almost like you read their minds (and could tell the future to boot).

This training will be happening live this Friday, October 5th at 12pm PST. And, since it’s live, there will be a Q&A session immediately following for those attending (and, if you can’t make it, to address any questions sent ahead of time). 

Since this training is new (and will be held for the first time ever), there is no sales page—which is why there is a substantial discount (a full $100 off) on what the training *will* cost once it’s packaged up and sold as its own info product. 

But, this is offer is only until the day of the training. 

To reserve your spot in the live training (including the video/audio replay and transcript) and your $100 discount, go here before the Oct. 5th deadline: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

How to avoid getting Zuckerburned

Years ago, when I was in law school, I wrote the beginnings of a law review article about Facebook’s privacy policies. When I presented my idea for department approval, it was considered, at best, ridiculous—in fact, my Remedies professor literally laughed me out of his office, especially when I posed the question about whether Facebook or Google would ever be considered a utility.

Well, turns out, I might have been right.

(Which may be the only curve I was ever ahead of in law school.)

It turns out, every time you click the “Log in using your Facebook account” button on your favorite food delivery/dating app/online game, you’re essentially volunteering all your information to that third-party app god-knows-where run by god-knows-who for god-knows-what. 

Which is why I spent the better part of an hour removing approximately 4647373848383 apps from my Fakebook account. 

Paranoid much? 

Maybe. 

Especially after I had voluntarily gave away my information out of laziness (opting in the old-fashioned way—entering and confirming your email, creating a password, adding an avatar photo, etc. etc.—seemed far too tedious). And, the premise of it all, according to Facebook, is to create a “personal and social experience” for the user.

But, it was more than a little disconcerting when I found out, by accident, that I was actively logged into literally hundreds of apps—ranging from the one-off “Which ‘Game of Thrones’ character are you?” online quizzes, food delivery services I now know to stay well away from, games downloaded while bored at the airport, to long-abandoned “track my run/walk/workout” and dating sites.

I’m not saying this kind of marketing doesn’t work—if it didn’t, privacy breaches like this wouldn’t be at such a premium. 

Nor am I saying that marketers shouldn’t do use this for profit—after all, direct mail marketers renting lists is a tale as old as time.

It’s just not my cup of tea. 

But anyway. 

There are other ways to understand and better target your market that don’t involve listening in on private messages or pixeling your market to death. 

Ways that, when used with organic *or* paid traffic, could improve your conversion and close rate how-many-fold…

… and are already being used by 80% of the Fortune 100 (not 500, mind you) as well as hundreds of universities and government agencies in, among other things, in their branding, marketing, and even hiring (and firing) practices. 

… and, while it’s secksy to use endless retargeting campaigns based on abandoned Seamless carts and swipes right on Bumble, are almost (if not over) a century old in practice. 

I talk about just some of these ways—specifically direct response copywriting and personality typing—in my upcoming training that will be happening live in a little less than a week. 

On this training, I talk about how to “type” your market (the keys to understanding what your market buys—and doesn’t buy—and why) and how to leverage this in your sales copy to close more and better clients and customers—whether you’re writing copy for someone’s product as a freelancer or selling your own.

The live training is happening on Friday, October 5th at 12pm PST, with a replay (audio and video) and transcript available to all registrants 48 hours after the call. 

Thing is, this training is happening only once. 

And, once it does, the training will be repackaged and resold as its own info product at nearly twice the price. 

(Which is why there isn’t a sales page yet.)

In the meantime, I’m offering a substantial discount—a full $100 off—the price for live attendants, as well as offering a live Q&A session immediately following for live help on all questions copy and typology. 

But only in the meantime as this is a limited offer. After the training is over, it will be $100 (or more) higher, and any remaining questions will go unanswered. 

To secure your seat in the live training (and access to the recordings) as well as the live Q&A session, and your $100 discount, go here before the 10/5 deadline:

http://bit.ly/BizTypologyCopy

Stefanie Arroyo 

The 2,500 year-old marketer

The single best business or marketing advice I’ve ever gotten is this: 

None of us are reinventing the wheel. 

Meaning, whatever bright shiny object some Internet marketing badass-cryptopreneur on Instagram is touting as “the #1 secret to unlocking millions!”… is not something they invented. 

This is especially true if it so happens to not be complete bullsheet.

Not only are they not only not reinventing the wheel, they’re often repeating the same line that’s been said for literally thousands of years.

Here’s what I mean:

Sun Tzu, the greatest and most influential military strategist in human history, said this… 2,500 years ago: 

“If you know your enemies and know yourself, you will not be imperiled in a hundred battles… if you do not know your enemies nor yourself, you will be imperiled in every single battle.” 

This applies to business, too. And especially marketing. 

If you know yourself AND your market, you cannot lose. You will win, every time. 

And if you don’t know yourself or your clients? Well, you get the picture. No honey, no monie. 

Here’s the rub: 

I’m no Sun Tzu—nor am I an inventor of wheels. 

(Also, in case you didn’t know: I’m not several thousands of years old.)

As if market research hasn’t been around for already thousands of years, what I specifically teach has been around for almost a century. 

So, it’s not a “game-changing” hack I singlehandedly invented. 

Nor is it an ancient Chinese secret either: 

It’s so well known, it’s a required subject in psychology departments around the globe. It’s also used by 80% of the Fortune 100 and ( in my last count) by about 10,000 companies, 2,500 colleges and universities, and about 200 US government agencies. 

In other words, there are a lot of people who are already talking about what I talk about. 

(And some would even argue my market is “saturated.”)

Which is why, in my upcoming two-hour Biz Typology copywriting training,  I’m not going to teach anything new. 

Because, just as I didn’t invent personality typing, I didn’t invent copywriting either. (Surprise!)

But, what I can teach you is how to utilize personality typing and copywriting in harmony—and in profit—when it comes to knowing your market’s “type” and writing copy that actually speaks to them, in their type’s language, so they’ll fall over themselves to buy what you’re selling. 

This isn’t new—this is how multi-million dollar corporations like Estee Lauder and Coca Cola build their campaigns. 

But, this may be different—whether you’re a freelance copywriter or just looking to improve your copy chops—from how you normally do things. 

So, not so much a new kind of wheel as changing out balding ones for a different kind of tread. 

But, these rims are available for only a limited time—the training is happening on Fri. Oct. 5th, at 12pm PST. 

After the live call, the material will go back into the vault and reemerge as its own copywriting course to be sold for nearly twice as much as it would cost if you joined now.

(Which brings to mind another age-old adage: you snooze, you lose.) 

To get access to the LIVE two-hour training (including the audio/video recordings and transcript even if you can’t make the live call), at a full $100 off normal pricing, go here before the deadline: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

Why you’re an E-hole

I was puttering around Facebook (as most of these stories go) when I spied a particularly well-known Internet marketer spewing the grim, sordid details of his failed relationship all over my newsfeed. 

Of how hurt he was that his girlfriend changed their relationship status (again).

Of how much more he should have loved and appreciated her.

Of how he took her and her kids for granted, and now is sorely paying the price. 

This was splashed all for the world to see, in a post so long it opens in another tab (yes, one of those) where, even after 28493849339 scrolls to the bottom, he didn’t arrive at any better solution than where he started. 

He, in other words, is wearing his E on his sleeve—so much so, he was being an E-Hole.

As an Extrovert (and, if I’m being honest, a recovering E-hole) myself, I know this tendency far too well. It’s one thing to interpret your world “out loud”—but, when it comes to marketing and sales, this can be disastrous.

On a discovery call, the more you talk over a client (“Oh, I can definitely help you with that! And I can also…”) the more objections you create. 

(Something I experienced in my own business and most recently while shopping around with my INTJ—the more the salesperson talked, the more he *didn’t* want to throw down thousands on the spot. More on that later though.) 

And, in a sales page, the more claims you make, the more incredulity you invite. 

(Even if it seems like the “right thing” to include a guarantee, there is a knife’s edge between a prospect feeling reassured…and rolling their eyes, think “yeah, sure” while clicking the page closed—and your offer and brand—forever.)

Which is why, in a little over a week, I will be giving a LIVE two-hour training on how to use personality typing to “type” your market (the secret cheat code to how your market makes their buying decisions—including their objections) and use that information for good and profit to create copy only helps them with their decision to click “add to cart”  instead of the X on their browser window.

Now, this training is completely new and, as such, there is no sales page and is being given at a significant discount. at After this live session is held, it will be repackaged as its own info product—and a full $100 *more* than if you join now. 

The call will be held via Zoom on 10/5 at 12 pm PST with a live Q&A following right after. 

(Not to worry if you can’t make the 10/5 session—by joining, you will receive the audio and video recordings and a transcript that are yours to keep. And I will be answering ALL questions emailed to me prior to the training and during the live call.) 

To secure your spot in the live training, access to the live Q&A, and the audio/video recordings and transcript at the $100 discount, go here before the deadline: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo

Grant Cardon’t

About a year ago, I put Grant Cardone in my trolling crosshairs after a Facebook post calling for donations for Hurricane Irma relief (with a photo of him and his wife fleeing Irma’s wake by private jet)—another announcing his 90% off Hurricane Sale on Cardone University “while supplies last.” 

I talked about this in my then-extant Facebook group at length and even emailed about it. 

So why bring it up again now?

Granted (ha), taking shots at GC is like punching a low-hanging peach—from his over-the-top “10x” smarm down to his “limited time only” markdowns that seemingly never end (though his digital product supplies mysteriously do). If you’ve spent any modicum of time on the Internet, as a browser or a marketer, you’d be on to his antics. Or so one would think. 

No bones about it: there exists an entire online industry that deliberately profits from people don’t know any better. 

And it has seemingly gotten even worse with every tattooed schmo at a rooftop pool with a drone declaring themselves a crypto-marketing-funnel-traffic expert. The Internet has done many things—far too many to list here. But, one of these things includes giving lifestyle marketing charlatans the perfect stage.

These people profit from bluster, from fear, and, sometimes, from shame. 

Admittedly, I fell for this during my first forays in business—when I started my first blog in 2010, and again when I found myself in the woopreneneur community writing copy. 

It’s been a long (sometimes smooth, sometimes bumpy, sometimes dirt-ass) road since, but is entirely why I only implement tools and practices that real, measurable results, have stood the tests of time (as in, over a hundred years’ long), and are based on real science, real metrics, and real practice. 

Things like psychology-based personality typing. Direct response copywriting.  And, in my case, using both. 

(And daily email, but that’s an email for another time.)

My no-frills, no-BS, non-bright-shiny-object copywriting training is being held LIVE in about a week—October 5th, at 12pm PST. In this training,  you’ll learn marketing techniques and practices that are used by over 80% of the Fortune 100, 10,000 companies, 2,500 colleges and universities, and 250 government agencies—you know, real stuff that’ll actually 10x your business— and how to apply this specifically to direct response copywriting. So, whether you are a freelancer or just looking to improve your own sales copy game, this may help you actually 10x your sales, no hurricane needed.

After this live training, it will vanish into the vault to reemerge as its own info product (and almost twice as expensive). That’s why there’s no sales page or frills and it is a full $100 off what it will cost later on. 

And, by signing up, you’ll still get access to the recordings (audio and video) and transcript plus access to the live Q&A immediately following the training (where you can ask all the Biz Typology and copywriting)—all for a 100 bones less than everyone else. (And if you can’t make it, you can always email me your questions and I’ll be sure to address on the live call so you don’t miss out.)

To secure your $100 discount (and your seat in the live Q&A and access to all recordings), go here:

bit.ly/BizTypologyCopy

Stefanie Arroyo

The #1 Way to Get your Clients to Swipe Right

A while ago, there was an article making the rounds across the interwebz titled “How Each Myers-Briggs Type Reacts to Stress.”

As much as I adore the MBTI and all personality tests (obviously), there is an inherent flaw in them—and it’s a major one. 

To cut right to the chase: when it comes to personality typing, knowing your type is the *least* important.

Yes, it’s important to know who you are and how you deal with things, how you stay motivated, and what your inherent likes and dislikes are. (I may have even emailed a few times about some of these “quirks” a couple of times…”

But, as I said, it’s the least important.

What matters the most out of everything under the typing sun? 

The types of those around you. 

In talking about Biz Typology for now over a year, I’ve long since stopped side-eyeing the “sudden” interest in MBTI by a lot of marketers (gee, I wonder who started that?) or even fauxstrological typing “tools” like Human Design used by witchpreneur life coaches. 

Why? 

Because there is SO much more to it than just knowing your type and putting it on your Tinder profile and Twitter bio.

And, by focusing only on only knowing your own type, you’ll get no farther with that information than a “What Grey’s Anatomy character are you?” quiz.

Here’s what I mean: 

According to the article, when an ENFP like me is under stress, “they may have a hard time communicating clearly, and feel numb and frozen inside…and become depressed.”

Is it accurate? Okay, sure. But it’s infinitely more helpful for my INTJ to know this so, when I am an uncommunicative lump on the couch with tears streaming down my face, he can talk me off the ledge as quickly and effectively as possible (so I can fix him something to eat).

Such knowledge can be more profitable than a lunchtime sandwich, however.

So much so, it almost seems criminal. (Or at least manipulative.)

And one of those ways just happens to be copywriting. 

By knowing exactly what your market’s types are, you’ll have the anatomical blueprint of all their sore spots—AND how to heal them. 

Which is why I am holding a copywriting training in the next couple of weeks just on how to do this: how to know, using Typology, where your market’s itch is, and how to scratch it in your copy so they’ll buy (in spades).

This two-hour Training is designed to break down how to “type” your market and use this secret information to better sell to (and profit from) them. 

Now, this training will be live and happening in real-time on Friday, October 5th at 12pm PST with a Q&A session following right after. 

(If you can’t make it, the video and audio recordings along with a transcript will be available—and I’m taking questions now to address on the call.) 

Thing is, after the live session, this training will be packaged up with a sales page and a nice bow—and a $100 increase in price. 

Until then, the training will be $100 off—but only until then. And there will be no answering of any burning itchy questions of any kind. 

To sign up and get your $100 off plus all your call-in (or emailed) questions answered, go here:

bit.ly/BizTypologyCopy

Stefanie Arroyo