In my last email, I talked about the white supremacist Twitter club that rapper Talib Kweli so graciously inducted me into yesterday. 

As one would expect from vitriol-fueled, button-mashing Twitter personalities, the fun has only escalated: 

He’s gone from calling me a white supremacist to attack-tweeting me over and over (and over and over) again about me and my acts of “supremacy”— including screenshots of my email yesterday, my photos (which shows just how much of a “Nazi lady” I am—his words), and even my Facebook posts. 

(It would not surprise me if he tweets my home address soon—concerted SJW harassment does follow a formula, after all.) 

This of course reinvigorated and reenergized his angry band of white fans’  taste for my brown blood. Which led to one of my greatest creations:

The #TrollTranslator. 

As I mentioned yesterday, understanding personality typing has not only helped me close more sales, get better clients and customers, and overall get along with others better (Talib & Friends notwithstanding)—it also has given me the “cheat codes” to human nature.

Much like how studying martial arts can help you move more fluidly and know all your soft spots… and how to hit them in others.

Kind of like the Five-Point Palm Exploding Heart Technique.

(And, if *this* email gets to Talib too: not that I’m saying hurting people is okay. That is, unless they’re trolls.)

The #TrollTranslator works like this: 

When someone sends me some acidic craziness, I would capture that person’s insanity (by retweet or screen cap)… and translate it in my own tweet. 

For instance: 

When someone would come at me with something infantile (and in usually in caps) like, “You said you were in the White Supremacy Club yourself, RACIST!” (real quote)

My #TrollTranslator would quote it and translate it into what they were really saying, which is: “I don’t know how to read.” 

Or, when a wild virtue-signaler would appear and say, “Hi, Latino here. Never got nothing but respect from Talib. BECAUSE I’M NOT RACIST” (also real quote)

My #TrollTranslator would then interpret their words and reveal their meaning: “I want a cookie, Talib. Can you please give me a cookie?” 

And so on. 

This was effective for two reasons: 

1- Trolls, by way of their personality type (and the narcissism created by social media, but that’s another email) need attention. It is their oxygen. So, while the Troll Translator acknowledged their stupidity, it directly responding to them.

With the Troll Translator, I was suffocating them. 

2 – Trolls, also by way of their personality type, are deeply emotional. They not only CARE!!!11 about their cause, they care even more about what others think of them while doing it. So, mocking them would not only weaken their pitchfork-hold—but also reveal their vulnerability to others. 

The Troll Translator reduces their self-righteous online crusade… into a piñata. 

In effect, the Troll Translator is both rope-a-dope *and* a one-two punch, all at once. 

And it was great.

Now, as I said before, these powers can—and should—be primarily used to good.  Because what made the Troll Translator so effective (and so hilarious) can be used to make better connections…and better income.

Which is why I will be holding my long-awaited training on how to use personality typing in copywriting. 

In this two-hour training, I will show you how to “type” the personalities of your potential customer and leads, and how to use this knowledge to create copy that makes them not only *want* to click to buy but excited use the product or service you’re selling. 

This will be a live event that will be recorded to sell as own info product later on, so there’s no sales page. Which is I will be offering this training at a seriously discounted rate (nearly 50% off)—but only if you sign up before the 9/28 live session. 

After that, it’s going to be packaged up nicely with a bow (and a sales page), and nearly twice as much. 

And, as an extra bonus, the live session will include a Q&A session so you can ask any burning, itching questions you might have about Biz Typology in copywriting that have come up during the course of the training.

(An additional bonus-in-a-bonus: this Q&A will be available as part of the recording for later buyers of the product, but only early-bird attendants will be able to actually ask questions.) 

To secure your spot (and discount) to attend the Biz Typology copywriting training and the accompanying Q&A (no Troll Translator necessary), go here: 

http://bit.ly/BizTypologyCopy

Stefanie Arroyo