by Stefanie Arroyo | Sep 13, 2018 | A Wild Douchecanoe Appears, Biz Typology, Psychology
In my last email, I talked about the white supremacist Twitter club that rapper Talib Kweli so graciously inducted me into yesterday.
As one would expect from vitriol-fueled, button-mashing Twitter personalities, the fun has only escalated:
He’s gone from calling me a white supremacist to attack-tweeting me over and over (and over and over) again about me and my acts of “supremacy”— including screenshots of my email yesterday, my photos (which shows just how much of a “Nazi lady” I am—his words), and even my Facebook posts.
(It would not surprise me if he tweets my home address soon—concerted SJW harassment does follow a formula, after all.)
This of course reinvigorated and reenergized his angry band of white fans’ taste for my brown blood. Which led to one of my greatest creations:
As I mentioned yesterday, understanding personality typing has not only helped me close more sales, get better clients and customers, and overall get along with others better (Talib & Friends notwithstanding)—it also has given me the “cheat codes” to human nature.
Much like how studying martial arts can help you move more fluidly and know all your soft spots… and how to hit them in others.
Kind of like the Five-Point Palm Exploding Heart Technique.
(And, if *this* email gets to Talib too: not that I’m saying hurting people is okay. That is, unless they’re trolls.)
The #TrollTranslator works like this:
When someone sends me some acidic craziness, I would capture that person’s insanity (by retweet or screen cap)… and translate it in my own tweet.
When someone would come at me with something infantile (and in usually in caps) like, “You said you were in the White Supremacy Club yourself, RACIST!” (real quote)
My #TrollTranslator would quote it and translate it into what they were really saying, which is: “I don’t know how to read.”
Or, when a wild virtue-signaler would appear and say, “Hi, Latino here. Never got nothing but respect from Talib. BECAUSE I’M NOT RACIST” (also real quote)
My #TrollTranslator would then interpret their words and reveal their meaning: “I want a cookie, Talib. Can you please give me a cookie?”
And so on.
This was effective for two reasons:
1- Trolls, by way of their personality type (and the narcissism created by social media, but that’s another email) need attention. It is their oxygen. So, while the Troll Translator acknowledged their stupidity, it directly responding to them.
With the Troll Translator, I was suffocating them.
2 – Trolls, also by way of their personality type, are deeply emotional. They not only CARE!!!11 about their cause, they care even more about what others think of them while doing it. So, mocking them would not only weaken their pitchfork-hold—but also reveal their vulnerability to others.
The Troll Translator reduces their self-righteous online crusade… into a piñata.
In effect, the Troll Translator is both rope-a-dope *and* a one-two punch, all at once.
And it was great.
Now, as I said before, these powers can—and should—be primarily used to good. Because what made the Troll Translator so effective (and so hilarious) can be used to make better connections…and better income.
Which is why I will be holding my long-awaited training on how to use personality typing in copywriting.
In this two-hour training, I will show you how to “type” the personalities of your potential customer and leads, and how to use this knowledge to create copy that makes them not only *want* to click to buy but excited use the product or service you’re selling.
This will be a live event that will be recorded to sell as own info product later on, so there’s no sales page. Which is I will be offering this training at a seriously discounted rate (nearly 50% off)—but only if you sign up before the 9/28 live session.
After that, it’s going to be packaged up nicely with a bow (and a sales page), and nearly twice as much.
And, as an extra bonus, the live session will include a Q&A session so you can ask any burning, itching questions you might have about Biz Typology in copywriting that have come up during the course of the training.
(An additional bonus-in-a-bonus: this Q&A will be available as part of the recording for later buyers of the product, but only early-bird attendants will be able to actually ask questions.)
To secure your spot (and discount) to attend the Biz Typology copywriting training and the accompanying Q&A (no Troll Translator necessary), go here:
by Stefanie Arroyo | Sep 11, 2018 | A Wild Douchecanoe Appears, Biz Typology, Psychology
Over the past 24 hours, I’ve been called a racist, a white supremacist, an MLM scam artist, a Nazi, a spammer, all-around terrible person, a scumbag, a 9/11 apologist, a “garbage human,” and several other colorful things… hundreds of times.
(And that’s not Latina-drama numbers, that’s what Twitter analytics has told me—and that’s not counting subtweeted screenshots and deleted tweets.)
And, in the midst of this shytflinging in my Twitter mentions, I was able to get 3 new Biz Typology members, 2 new consulting clients—and increase my list by 10%.
How did I do this, you ask?
Well, here’s what happened:
Talib Kweli, a rapper who was popular about 20 years ago, got offended when I noted by tweet that, in my disastrous foray in the NYC dating scene, most of my bad OkCupid dates were 1- fans of his and 2- white.
Thing is: Talib doesn’t particularly like white people.
In fact, he was openly complaining about white people when I mentioned this fact—which, it turns out, he didn’t like being reminded of.
So, naturally, he called me a white supremacist and a racist—multiple times.
Then, like good little trolls, his (primarily male, primarily white) fanbase took upon themselves to “investigate,” where it was “discovered” (in plain sight) that I, and a few other people who were roped into this racist rodeo, have online businesses.
According to them, I am:
– A part of an MLM scheme
– Specifically, a *Nazi* MLM scheme
– Even more specifically: a Nazi MLM scheme that pays by clicks.
Not leads, or even customers or buyers—just literal clicks.
(Their evidence for this? A Facebook ads webinar that describes an ad being “10 cents per click.”)
According to their “findings,” Ben Settle is my upline—the Grand Dragon of the whole click-collecting scam—and, as a group, we were purposefully kicking the POC beehive while cackling and rubbing our claws like Smaug and gobbling up these shiny click-coins.
And, with their troll-like, bulbous eyes glittering over their new-found treasure, they went to town—tweeting and subtweeting me left and right about my slimy, scummy MLM business, my terrible taste and broken moral compass, being a “garbage human,” and being a terrible, horrible, no good, very bad, white racist.
Because, according to them, I’m also laughably, horribly white.
(Which, if you didn’t know by now, I’m not.)
But, of course, as a good little MLMer, I learned from my wizard upline Ben Settle’s teachings. Specifically:
If you’re going to be painted a villain, you might as well play the part well.
Now, much to Talib’s chagrin, I didn’t burn a cross on Ben’s yard. But, if I am going to be “trolling for clicks,” I made sure that they had the right URL.
And, I made a point to “type” my Talib-trolls—and not engage with them the way they were hoping I would (mud-slinging and shyt-flinging), but instead to openly mock them.
(Which, as you can imagine, was very easy to do, considering how little they knew about marketing, business, or even what real racism looks like—which is an awful lot like a group of angry white men attacking a brown woman online.)
But, most importantly:
By knowing their types (and thus their Twitter-genda) I knew when to engage and throw a little meat in (and how)… and when to let them starve.
Granted, there are some who are much better at this than I am—any conservative commentator worth their salt has already honed the villainous skill of using their troll-piranhas for good and profit—but, understanding typology made that much easier to take their vitriol and alchemize it into those magical click-coins in the form of new subscribers, paying members, and high-ticket clients.
To learn how to use the energy of others (whether it be problematic clients, wishy-washy leads, or your own angry Twitter villagers with pitchforks) to fuel and fund your business, go here:
by Stefanie Arroyo | May 23, 2018 | A Wild Douchecanoe Appears, Biz Typology
Sometime last week, a real pair of ‘em nipped out on me in a Facebook group, by saying the following:
“I’m using this as an example and this woman probably isn’t a feminist but, if they’re so hell-bent on feminism, why do the same women use their bodies to attract others?”
And, as if his point wasn’t plump-as-a-pigeon enough, he included my Facebook group photo, questioning the validity of my business “assets” on display.
Little did he know, I saw the slip of his mosquito bite-sized comments. Which, of course, were no match for mine, which spilled out of the bra of my mind, nor did he stand a chance against the pairs of Biz Typology members there to see his malfunction, too.
And, like a real tit, he tried to cover his flat-chested argument—first saying it was a booby trap, then that I should thank him for the exposure by letting him have a peek at the goods, for free.
But this ain’t Biz Titology. Nothing’s synthetic here.
Which is why I’ll be real (and spectacular) when I admit that I’ve let many perky expectations sag by not emailing.
I could say I got stuck in the cleavage between client work and other business ventures.
But that would just be cosmetic tissue-like filler.
Instead, I let my double D-sized brain get the best of me, distracting me with ample cups of busywork, and letting my eyes wander south of my marketing neckline.
Thankfully, my new bosom buddy snapped my attention right back to where it belonged.
Since then, I’ve been reining in my P-brain before it bursts out again.
(Even more reason why understanding personality typing isn’t a one-time pump job, it requires continuous groping and stiff attention—even if you think you’re filled out enough.)
And so I’ll be plumping up your inbox daily once again.
Just in time, as I’ve recently pushed up a whole new handful of videos about the full cc’s of business (content creation), on top of the already enormous set of Bullpen Broadcasts available in our private Facebook community.
(Yes, with the very photo that started tit all.)
For bigger and better content, sales, and other pert things, go here: