In Gone Girl, one of my favorite movies (and not just because it’s prime Typology-in-Action material), Ben Affleck opens the film twirling his wife’s hair with his fingers, stroking her head, and having the following, mildly harrowing thought:
“When I think of my wife, I always think of the back of her head. I picture cracking her lovely skull, unspooling her brain, trying to get answers.”
This is no different than how I look at my INTJ.
When he’s thinking (which is pretty much always) you can practically hear the cogs whirring in his brain.
If plans have changed or if he so much as has to make a decision in any way, his brow furrows and you can hear his CPU click on, his internal processor running at full clock speed, as he rapidly computes all possible outcomes before calming giving the answer…all in about .2 seconds.
And, not unlike Ben Affleck, it makes me want to break open this Ben’s skull to see what’s inside.
And, frankly, this is what you should feel (or think, if you’re also a T) about your market.
You should want to break open their skulls and see what’s going on in the inside. To want to know what they’re doing, seeing, thinking, and feeling—and why.
Not just for shites and giggles, of course—and definitely not just for the woo-woo “love what you do” sentiment either.
(Though that does help, that’s a typing conversation for another day.)
But so that you know what is going on in their lovely skulls so you can sell to them more, better, and smarter. Because you’ll know exactly what to say and when to say it (and why)—without so much as breaking a sweat. Sales, copywriting, and marketing won’t be a mystery anymore—and it’ll actually be *easy.*
To unspool your market’s brains (no skull-smashing needed), go here: