by Stefanie Arroyo | Jan 13, 2018 | Biz Typology, Gouroux Culture
A couple of years ago, back when I was consulting full-time, I had a prospective client who, as she put it, was DYING to work with me.
So much so, she agreed to my paid-in-full rate and wanted to start right away. And, since I was living “client-to-client” at the time, I was pretty excited too.
But, alas, the Universe intervened.
She was a money mindset coach (more on that later) but needed a little time to get her shyt together before our call. So, we agreed to a time and that, by then, she’d take care of the invoice in full.
The call grew closer and closer but, as it turns out, her payment… did not. And, the morning of our VIP call, I sent her a cancellation notice because, well, no money, no honey.
But, in response, she hit me with this:
“Something is just not sitting right about me with this transaction, the energy around it just isn’t right. I can feel the energy in your urgency in money. You’re clearly operating from a lack mentality.”
Apparently, the Universe told her that paying an amount, at a rate and scheduled she herself agreed to, was bad news.
Or better yet: me expecting to be paid—and making that expectation known and abiding by it—meant I had bad money juju.
I won’t weigh in on the power of the cosmos, but it seems like her inability to come up with the money (which she was teaching people how to do, mind you) was not an energetic “misalignment” or kink in her chakras as much as a handy excuse.
Which was precisely why I got out of the “client-to-client” business and focused on long-term, scalable offers.
Like, my membership site, Biz Typology.
(And dove headfirst in learning how to type prospective clients, but that’s a story for another email.)
A few weeks ago, my business was profiled, from soup to nuts, in the illustrious email copywriting newsletter, Email Players. In it, my mentor Ben Settle expounded on the continuity model he prescribed to me after hearing my stories about nightmare prospects like these. (And a few too many times, I sure.)
The January issue is now impossible to get (you had to have been an Email Players subscriber at the time and back issues are not available for sale). But, in the next few weeks, I’ll be giving a live training on exactly what went into creating Biz Typology to those who did miss out on this issue (or, to fully flesh it out to those who didn’t).
And, since it *is* Biz Typology, I’ll be showing you how to do this according to your personality type, so you can create and launch the ideal continuity product to your type.
But, to get access to this training live (where you can chime in with all the brain-picking questions you have), you must be a member of Biz Typology by January 14th, 11:59pm EST—24 hours from now.
After that, the training goes back to the vault for a while, to reemerge as its own info-product at around $297 or so.
(Which is about an 2873% increase in price.)
To get access to the live training on continuity this month (plus the 9 trainings already available, and the 8 more coming later next week) click the link below before the 24-hour deadline.
That is, unless the Universe doesn’t want you to.
Here’s the link (you have only 1 day left):
http://biztypology.com
by Stefanie Arroyo | Jan 13, 2018 | Biz Typology, Internet Marketing
A little over a year ago, I was locked up.
Well, in a manner of speaking.
After getting farrr too involved in a certain infamous, now-defunct group, I was banned from posting, commenting, or any kind of Facebook interaction completely.
I had it easy—I was in Facebook jail for only about 48 hours or so when others (namely, one very well-known marketer with his own group of over 40,000 members) have been jammed up in the Zuckerberg slammer for 30 days or more.
But, at the time, I was in a panic.
Most of my business came from Facebook and, as I was in the middle of an end-of-year launch (and living from launch to launch), I was effectively cut off at the knees.
So, how badly did it affect me?
Hard to say. But I can tell you that I lost a lot of sleep those few days, cobbling together a new marketing plan that involved a whole new hard-to-implement, very complicated platform in my business:
Email.
Fast-forward a year later: Facebook just announced that it’s officially changing up its whole algorithm.
(Yes, those cut-and-paste statuses were apparently right. Go figure.)
Now, in 2018—how much will this affect me?
Not so much.
I’ve embraced my new overlord that is email (and Ben Settle). And, my business has evolved from feast-to-famine-to-feast again to something more, well, buffet-style.
(Minus the sodium and YouTube-viral fights over crab legs.)
By creating my membership site, Biz Typology, I was not only able to create a product behind my biggest asset (personality typing) but also a (recurring, scalable) one that was in accordance *to* my personality type.
And, this weekend, I am offering a live training on exactly how I was able to do this—and how you can replicate it in your own business, your way.
Now, I’m not a business coach by any means. However, I can give you insight into what worked for me in creating a continuity product—from soup to nuts, everything that went behind my launch strategy.
And, because it IS Biz Typology, I can show you how to use your personality type to find the ideal continuity product for you and your unique business.
But, in order to be a part of this live training (happening later this month), you need to be a member of Biz Typology by Sunday, January 14th.
(After the 14th, this training will be repackaged and sold as its own product upwards of $297 or so.)
To get access to the live training (plus the 9 trainings already available—and the 8 more coming up in just a matter of days) for less than lunch for two at Subway, go here:
http://biztypology.com
by Stefanie Arroyo | Jan 12, 2018 | Biz Typology
Last year, I asked typing naysayers why they hate personality tests so much.
And, much to my amusement, their complaints went something like this:
“We are not boxes! We are not letters. We are all as individual as a fingerprint or snowflake.”
I’ll give them this—they sure sound like snowflakes.
Why anyone would label themselves willingly as a snowflake is beyond me. Likewise, why anyone would mistake the opportunity to understand their market better as putting “LABELS!!!1” on people.
(While I’m dedicated to figuring out what makes people tick, my expertise only extends to those with common sense.)
But, if you are someone who sees the value in truly understanding your market—their motivations, their ingrained habits, even their knee-jerk, visceral beliefs—then you’re in luck.
If you join Biz Typology this weekend, you’ll not only have instant, presto-chango access to short, easy-to-implement video trainings (9 in total, with more forthcoming very soon), but you’ll also have access to my upcoming live training on how to create a continuity product specific to your personality type.
You know, according to that handy little box and handful of letters that all too easily describes how you *really* operate.
This training is available to all Biz Typology members for free—but only if you join by Sunday, January 14th. After that, the training will be repackaged and sold for upwards of $297 or so.
If you want further insight into how to speak to your clients and customers the way they want to be spoken to…and figure out what continuity product will work best for your own personality type…and you’re decidedly not a snowflake, go here:
http://biztypology.com
by Stefanie Arroyo | Jan 12, 2018 | Biz Typology, Internet Marketing
A couple of years ago, an old friend of mine from college met with me over coffee to talk about our freshly minted businesses.
Except, our businesses were, uh… *slightly* different:
I was a budding copywriter just beginning to take my first few clients. She, on the other hand, was striking it out on her own… by striking other people’s backsides as a dominatrix, operating her own dungeon in LA.
Thing is, aside from how we delivered our services (my keyboard versus her whips), they really weren’t that different at all.
Turns out, you can’t just raid the nearest leather goods store, open up a dungeon, and call yourself Queen Domina of the Night or whatever. Same as you can’t just set up an e-commerce store and declare yourself a persuasive copywriting coach or expert because you say you’re one. It takes training and hands-on experience to know what your clients’ true pain points are—both the literal and figurative ones. And, of course, delivering as appropriate in response.
Like, my leather-clad friend:
As she told it, what gets the jollies off of one client were entirely different from another—you can’t treat (or beat, as it were) all clients the same.
Likewise, in order to get the clients and buyers you want, you have to understand their motivations, their thought processes, and their emotional states first. Because, by knowing the exact kind of pleasures they are searching for, you will know how to sell to them, and get them coming back for more (and more).
I took what she shared to heart as I began looking for my first leads—and, later, when I lost clients when I strayed from her advice.
(Jury’s still out on which is a worse punishment—getting spanked or losing bank.)
While I can’t teach you how to wield a cat o’ nine tails, I can teach you how to truly understand your client’s needs and wants (and, yes, desires if that’s your bag) by understanding their personality types… and, how to use this knowledge as your “safe word” in sales.
The way I teach how to use personality typing for business (or pleasure) is not torturous at all—with each video training only about 5 minutes long (usually less), you can start implementing it as early as… well, right now.
Plus, for a limited time only (read: this weekend), if you join Biz Typology, you’ll have access to a live training later this month where I’ll show you, from soup to nuts, my exact business model and how you can create and launch the ideal continuity offer or product for your personality type. (Meaning, an offer that is not only scalable but also an actual joy to run—no crops needed.)
But, this training is only available at this rate (about 33 cents a day) until January 14th, 11:59 pm EST. After that, it’ll be repackaged and sold as its own product—for somewhere around $297.
So, waiting would be a punishment in its own right.
To get access to Biz Typology, including the digital continuity product creation training, for less than a coffee and a cronut at Starbucks, go here before the 1/14 deadline:
http://biztypology.com
by Stefanie Arroyo | Jan 11, 2018 | Biz Typology
In the not-so distant past, I was speaking to my client, Julie (last name withheld by request—she’s in a sensitive niche) about her troubles with conversion rates.
Specifically, with what to say to connect with clients in order to get them to buy.
In our conversation, I said something entirely off the cuff and, before I could ramble on to the next thing, her eyes lit up. After the call, she took of running with my suggestion and reported back with this:
—
SHOUT OUT to the Queen! I cannot say ENOUGH how amazing Stefanie is! Honing in on my messaging has been a little bit of a struggle… okay well, after this morning’s intensive with her… I have NEVER had ANYONE so succinctly ‘get’ my message and be able to reframe it so succinctly, and in under an hour!… If you’re not getting the conversions from your words – you are wasting valuable time…. TIME IS MONEY… hire this girl and get on with it!
—
Calling me the Queen, I think, is a bit much.
Princess, maybe…
Do you want to know what I told her to get quick results?
Unfortunately, I can’t go into it here.
(Too valuable to give free.)
But in the first season of my Biz Typology series (specifically, the video titled “When Client F Themselves” ) I show you exactly what I taught her, so you can do the same thing to almost instantly bump your conversions as early as today if you want.
Plus:
If you sign up this weekend, you’ll also have access to a live training coming up that’ll not only go into how to apply Biz Typology into continuity offers, but specifically what *kind* of continuity offer works best for your type, and how I did it in my own business.
From soup to nuts, I’ll be going over my exact launch strategy that allowed me to have the most successful (and first fully-scalable) launch in my business without breaking a sweat.
(Or, stressing out during vacation—which is what I was on when I hit the GO button.)
If you join Biz Typology this weekend, this training is yours free—and, as a live call, you’ll be able to ask all the brain-picking questions you’d like.
But you only have until January 14th, 11:59 pm EST to sign up. After that, the live training will be taken off the shelf, to be repackaged and sold as its own product somewhere around the $297 mark.
To get your hands on all this content for less than a Starbucks latte with all the fixin’s (special milk and all), go here before the 1/14 deadline:
http://biztypology.com
by Stefanie Arroyo | Jan 11, 2018 | Biz Typology
Sometime last week, I stumbled across a Facebook post asking for people’s opinions on membership sites.
I expected the usual banal responses (and the sneaky-sneaky plug by a marketing prole or two).
But my favorite response by far was from a man who said he’d NEVERRRRR participate in a membership site as it’s usually run in a very “cult-like” manner that he found “disturbing.”
When asked if he knew this first hand, he said no.
So, how does he know about this cultish behavior never joining in a membership site himself?
He knows this because he has a “fantastic ability to observe people from afar.”
Of course.
While few of us are equipped with an all-seeing Sauron-like eye he has, I can fill you in on some of my thoughts on the subject.
I’ve been a part of a few membership sites over the past few years and, as it so happens, I now run my own.
Is it worth it?
Well, that depends.
There are some membership sites that I immediately regretted joining once I hit “submit payment.”
Others still I joined, am glad I joined, and happily wave the monthly fee sayonara every month to be a part of it.
And, since I’ve founded my own membership site (and I suppose my own cult), I can tell you something else:
Continuity is great… for some people.
Luckily, I’m one of these people. But, for others, not so much.
And that’s not due to some character flaw or inability to channel your inner Moonie.
Instead, it comes down to whether it suits you—and, specifically, your personality type.
When figuring if you should (or shouldn’t) have a continuity product, you’ll need to know two things:
1- your (true) personality type
2- the real ins and outs of creating a continuity offer.
In the January issue of Email Players (the greatest email copywriting newsletter in all the land), the curtains were pulled back on my entire business model and membership launch, from soup to nuts.
But, to have gotten your hot little hands on it, you needed to have been an Email Players subscriber at the time—and since you can’t order back issues, your one-and-only shot passed over a week ago.
But to give those who aren’t Email Players subscribers a peek (and, to those who are, further insight into what makes Biz Typology tick), I will be holding a special training on how to create a continuity product according to your personality type—and, whether a continuity product is even right for you.
Plus, I’ll show you how I was able to do this on a relatively shoestring budget—without hiring a million strategists and VAs, getting my chakras aligned or metaphysical spine cracked, or falling into the infamous “launch fog.”
(In fact, I was technically on vacation when it launched.)
This training will be recorded live—and later sold as its own product.
But, if you join Biz Typology by Sunday, January 14th, you’ll not only have access to the live call (where you can ask all the brain-picking questions you’d like) you’ll also get the training as yours to keep, free.
After the 14th, it will be sold as its own product (no live call-in or Q&As) and will cost somewhere around $297 or more.
To learn your true personality type (and not what some internet quiz tells you)…what a continuity product you’re naturally equipped to offer…AND the exact blueprint I used to launch mine, then go forth here before the deadline:
http://biztypology.com
by Stefanie Arroyo | Jan 8, 2018 | Biz Typology, Gouroux Culture
When I first started in business, I came across a coach who was killing it in the marketing business.
She had a seemingly never-ending stream of clients and, with each launch, was able to raise their prices exponentially.
Even when the cost to hire her for 1:1 help grew close to the six-figure mark, leads and money flew in hand over fist.
For a long time, this used to irk the living shyte out of me.
Why?
Because she wasn’t even a good coach.
I was privy to some of the “high-end” coaching calls she offered… and was appalled by what I heard.
She wasn’t teaching anything new, and all the “insight” she was giving was no more than a quick Google search away—that is, when she wasn’t busy talking about herself.
What she was good at though, was getting clients.
Where she was a crap coach, she was an exceptional salesperson.
At the time, her ability to sell (and her leads’ willingness to buy) seemed like alchemy to me:
Turning her horseshyt to gold through some weird outer-worldly means.
Years later, I realized it was really stupidly simple:
She *understood* them.
She knew them exactly where they were (in business and in their personal lives), and told them exactly what they wanted to hear.
And, in finally hearing what they’ve been looking for, any and all objections would disappear.
Even the most aggravating one (“I need to talk to my husband first”) became a non-issue—as, in more than one occasion, said husband would end up doing the convincing for his wife to sign up.
(Whether she could deliver or not was a different story.)
So how does telling you about her help you?
Because I know this coach. And I have seen her “in action.” And whether by luck, design, or just instinct, the reason she closes so many clients, makes such high fees, and gets away with it is because she knows how to “read” people’s personalities. Just that one skill is the difference between her being laughed right out of the business and raking in tons of fees (that she probably doesn’t deserve).
If you don’t have this skill naturally (I certainly don’t!) I can show you how to develop it.
It is one of the reasons Biz Typology has been so valuable to me.
And in the most recent videos I put up, I show you some of the foundational things you need to know about this topic (don’t worry — I will be releasing more and more advanced ones soon, but I want to make sure everyone has the same foundation).
To get started with these videos (there are six, and all under 5 minutes each so you can implement them immediately) for less than your Netflix subscription, go here:
http://biztypology.com
by Stefanie Arroyo | Jan 6, 2018 | Biz Typology, Internet Marketing
Years ago, I heard a then-popular life coach say this about social media engagement:
It’s the lurkers, not the likers, who buy from you.
This was meant to reassure people who were concerned that their ignored livestreams/pitches/“vulnerability alert” posts on Facebook weren’t going to amount to sales.
At the time, I took some solace in this—that, somewhere, there were people watching me who, while not immediately engaging with me in comments and likes, were just waiting to click to buy.
To some extent, this is true.
But, that isn’t entirely the case.
(As evidenced by her largely falling off the earth since.)
Looking back at it now, she seemed to be referring to (whether she knew it or not) the differences between introverts and extroverts.
Meaning, the likers (showing your Facebook live with emojis and liking all the things on your page) are extroverts.
And the lurkers, well… they’re lurking, as introverts often do.
For the most part, I do agree with the sentiment—introverts might not blow up your social media feed, but they are watching. And, when so moved, they will buy. And buy they will in spades.
(At one point, I was solidly booked with only introverted clients through no mechanization of my own.)
But, that is not to say that extroverts don’t buy from you either.
In fact, some of my best clients are those who did blow up every one of my posts—before signing up with me. And, when they did and began reaping results, would then likewise sing their praises on social media.
So, to retroactively edit her words:
It’s the lurkers and the likers who buy, but you have to know how to engage with each to get them to.
In Biz Typology, I show you exactly how to reach out to extroverts and introverts—specifically in my videos called “Over-E’ing Anonymous” and “I-nal Retentives.”
(If you can’t tell, I have a lot of fun making these videos.)
In these short trainings (which areless than 5 minutes each, so you can implement them almost immediately), you’ll learn how to speak to each—and what their true motivations are when deciding whether to (or not to) buy.
To access these videos (and whole lot more) for less than your Netflix subscription, go here:
http://biztypology.com
by Stefanie Arroyo | Jan 1, 2018 | Biz Typology, Internet Marketing
About a week ago, Facebook took an official stance on “engagement” posts:
Through its algorithm, Facebook will “read” your posts and assess it for authenticity and genuine engagement.
If it passes muster, your friends and followers will see it.
If it doesn’t, your post will be disappeared by the Facebook black van, never to be seen again.
Now, some marketers and “Facebook influencers” are freaking out about this.
Because many of these people have relied on this kind of “engagement engineering”—those incessant “comment with a GIF!” and “say yes in the comments!” posts— to push them up the proverbial food chain by “gaming” the system.
But, now, that’s no more. Zuck & Co.—and, in effect, the robots—are striking back.
And, soon, marketers will be forced to what they’ve been trying to avoid:
To be interesting.
But, to do that involves knowing your market and what it is that they find interesting—and, dare I say it, entertaining—to begin with.
One of the ways to do that is through personality typing.
Not only will you know what your true “secret sauce” is (and what it actually is, not what some influenz-er tells you it should be), you’ll also know exactly how your market behaves so you can anticipate what will work—and what will tank—based on their personalities.
Or, you could rely on just one more “fauxgagement” hack.
(And Facebook will tell you where to stick it in a GIF.)
To get your (meme-less, but value-full) fill on how to do this using personality typing, go here:
http://biztypology.com
by Stefanie Arroyo | Dec 27, 2017 | Biz Typology, Internet Marketing
A few days ago, my INTJ sent me a screenshot of an adorable ad: a sponsored post about how, according to some ragamuffin messenger platform, email was dead.
Stick a fork in it, messenger bots are here to stay.
Thing is, the ad led to an opt-in.
Meaning, the ad about dead email…asks for your email address.
Not exactly the most well-thought-out strategy.
Now, I’m not the one to talk about email specifically—I leave that to marketing miscreants like Ben Settle.
But, I can talk about how a good idea in theory (like, a blog post thumb-tacked to a content strategy plan)…may turn out a complete differently (i.e. poorly as piss) in execution.
Or how your “message” (whether it be your sales script, copy, even your client-onboarding and hiring processes) may be entirely incongruent with what you’re trying to do.
Or, worse, with your customers and clients.
There are a few ways to combat this.
One of them is using Biz Typology—or Personality Type-Based Marketing—in your business, marketing, and sales strategy. And you can, for less than your Netflix subscription.
To learn more about how to use personality typing to better connect with your clients, customers, team members, and even JV partners—for less than 33 cents a day—go here:
http://biztypology.com
